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Medical Marketing?
How to Start a Content Marketing Strategy for Your Medical Practice
Content marketing has become one of the most effective tactics for increasing your medical or dental practices online visibility. This strategy is a lot different from the old school SEO way of doing things. Content marketing is all about answering questions and...
How to Find The Right Dental Marketing Firm
Let's face it, most dentists have been burned at lease once when investing in digital marketing. The truth of the matter is getting into SEO is a lot different from being a dentist. People that work online don't have to have an advanced degree, years of training, or...
3 Warning Signs Your Content Marketing Headlines Suck
Content marketing has been the talk of the town with every dental marketing firm for the last few years. While many understand the general theory, few can claim to be true experts. One of the places people consistently struggle is with writing great blog post headline...
3 Basic Ways to Know You Need a Redesign ASAP!
Seeing how you get bombarded on a daily basis with marketing agencies pitching their services, how are you supposed to know when you really need a redesign? This blog post will hopefully give you the info needed to help you decide if it's time to pull the trigger on a...
What Makes a Good Dental Website?
If you don't have a lot of online marketing or web design experience, you probably don't know what goes into a quality website. I remember when I got started in the digital industry. My colleagues would be laughing at a really bad website. I would look at the thing,...
How to Build Your First Dental or Medical Website
It sounds like you're a new doctor or dentist looking to build a website on a budget. If that's the case, this blog post should really help you out. Below are the 5 steps you need to follow to get your site up and running. 1. Setting Up Hosting If you are setting up a...
How to Choose The Right Medical Marketing Agency
Selecting the right dental marketing firm is a big decision. Seeing how you are going to be spending tens of thousands of dollars a year on their service, it's important you get it right. Unfortunately, marketing agencies within the medical space don't have the best...
Dentists & Doctors are You Sick of Getting Ripped Off?
If you've only heard your medical or dental marketing firm talk about SEO, there's a good chance you're getting ripped off. People that only talk about search engine optimization are stuck in the dark ages of online marketing. The tactic Google is looking for now days...
Medical Marketing 101: Pay Per Click Advertising
Pay per click advertising can either be extremely beneficial or a massive waste of money. The different is always determined by the skill, expertise, and time spent by the medical marketer. Before we get into the details, I wanted to share a quick experience. The last...
Is Your Medical Marketing Agency Providing Value?
Prove it” is pretty much the name of the game at this point. As professional medical inbound marketers, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s...
Custom Facebook Pages Enhance Visibility
Did you know that 88% of businesses are using social media as a marketing tool? As more people turn to social media for information, it's vital to have a presence on these platforms. In a social media driven world, medical practices need to find ways to connect with...
Top Excuses Medical Marketing Agencies Use to Rationalize Long Contracts
I've worked in the digital marketing industry for over 12 years. I've run campaigns that range from $300 to $30,000 a month. I've also been involved with several marketing agencies that target very specific online verticals. Needless to say, I have a lot of experience...