Finding the right dental marketing firm is something dentists have struggled with for years. It seems like most practices have gone through at least 3 or 4 different marketing agencies during the lifetime of their practice. It also seems like over 80% of the time, they haven’t been happy with the results. Hopefully, this blog post will give you some knowledge on what to look for when selecting your next dental marketing firm.
1. Stay Away from Friends & Family
Everyone’s heard the famous line about not doing business with friends or family. That has never been more true than in the dental marketing world. When you engage with a personal contact, it make it very difficult to demand results. If the friend or family member isn’t performing, the personal connection will keep you from dropping the services.
Another reason to stay away from close connections is their work tends to be less consistent and lower quality. This really isn’t a personal knock on anyone, but when you know your relationship is what’s holding a business engagement together, you tend to not feel the pressure to produce. This lack of urgency will be a factor in a person spending less and less hours on the project.
2. Speak With The Agency’s Current Clients
One of the best ways to gauge the quality of a dental marketing firm is to speak to other clients. If they’ve been working with the agency for any amount of time, they’ll be able to provide insight about the quality of service.
This might not be that easy to do. Low quality companies will be resistant to you speaking to other customers. They may come up with an excuse about how that would break some kind of a confidentiality agreement. That’s usually a bunch of BS. The truth of the matter is they know their services suck and don’t want you speaking to other unhappy clients. Before you get involved with a marketing agency, we recommend you demand to speak to other customers.