We’re living in a complex time when it comes to marketing your website. With so much competition, and ever-changing methods of obtaining information, (i.e. mobile device, voice search devices); how can you reach your customers? Should you optimize your website for mobile search differently from IP search? What about voice search, how does that factor into website ranking?
The Rise in Voice Search
What is important to know is that people are using all of these devices, sometimes at the same time. Look at the number of people using a smartwatch, which is synced to their phone, which is typically synced to their vehicle, and also synced to all their other devices in their cloud network. So when someone is using voice search from their smartwatch, home voice search device, or vehicle, you have multiple searches happening within a single search. Soon, that person has related content coming up on their amazon feed, perhaps they notice their News app suddenly has more information related to a recent search term. The search engines are using all of these devices to try and push the right content to individuals. So it’s important to now think of your audience as individual search users. You want to find the key to getting your information to pull up as related news items, or product searches, or locally-recommended locations.
Voice Search Without Building a Voice App – Understanding Google and Voice Search Pairing
It’s not an issue to index your website for voice search. You need to format your website content properly in order to help the search engine results pull the right details when using voice search. Google uses featured snippets to reach back to a search engine user, they also pull from the answer boxes and read the information aloud to the voice search user. What Google found is that using their same core search engine, it was easier to provide the same competency to all the devices linked to the user. So what happens is someone prefers Google search, it’s hooked on their smartphone, television, Google home device, and more, Google doesn’t need to create individual algorithms for all the devices, they create personalized search based on the user history paired with their existing core search engine algorithms.
Featured Snippets – The Trick to Higher Local Traffic
The trick is the featured snippets. Your goal is to have your content posted in the snippets as they fit across the results on all voice devices in addition to regular search. To break this down, think of it like the game “memory” when you play, you have several cards with a matching pair and all the other sides of the cards are exactly the same. The goal of the game is to match as many pairs as you can by turning over the card, only two each turn, until you get a match. the play continues on and on and whomever has the most matches wins. This is essentially Google. Google is taking all your key products, blog posts, keyword terms, and bundling them into cards they use to “match” with a user. Experiment with the featured snippets with your website and see what happens. They will help you rank on voice search, and it will greatly improve your ability to reach the right audience.
At Solution Med Media, we focus on the individuals. Our goal is to help medical professionals connect with their patients and industry by using white-hat search engine optimization techniques. Contact us for a free website audit and find out how our quality medical marketing agency can help rank your website today!
If you want to learn more about the history of voice search, and how it relates to your website, we recommend watching this Youtube video from the professionals at SEM Rush.