Most medical marketing agencies have never hard of inbound marketing. It is a concept they don’t understand, and it show in their inability to drive rank improvement.
Rather than spinning our wheels on a bunch of tasks that don’t work, we focus on answering questions with content. See, Google is looking to rank websites that provide the most and best information about a particular topic. If you offer a dental service in Orlando, you are going to want to have as many quality pages about dentistry as possible. If you own a cosmetic surgery practice in Houston, having a robust index about the latest surgical techniques will impress the search engines.
Inbound marketing is based on the philosophy of adding value to the Internet. No longer are we creating pages only for the search engines. We’re constructing a site that answers people questions and gives users a reason to share the information. When this is done on a consistent basis, Google will see you deserve top listings for important keywords.